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Writing for Bloomberg BNA, Patrick Concannon Analyzes Trademark Licensing and Data Protection

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Patrick Concannon, a partner in Nutter’s Intellectual Property and Corporate and Transactions Departments, authored an article for Bloomberg BNA which discusses how data breaches can affect trademark licensor quality control. In the article, “Trademark Licensor Quality Control Should Extend to Liscensee Data Protection,” Pat elaborates that data breaches can create a privacy-related brand vulnerability and calls for brand owners to understand the types of data brand liscensees collected (how it’s used, how it’s protected, when it’s disclosed, etc.). He concludes by providing a list of measures for trademark licensors to consider in order to better understand the risks associated with a trademark license relationship and to control the quality of trademark licensees’ products and services.

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