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Nutter Represents Yeoman Technology Group in Its Acquisition by Meet the People
Print PDFNutter served as legal counsel to Yeoman Technology Group, a leading consultancy specializing in the management, optimization, and execution of organic and paid Retail Media strategies across Amazon, Walmart, Target and other platforms, in connection with its acquisition by Meet The People (MTP), an innovative alternative to the traditional advertising holding company model. The Nutter team was led by Ali Slavet and included Alexis Yamin and Malissa Daniels.
Founded in 2009 by Michael Healey in Portsmouth, NH, Yeoman Technology Group has built a reputation as a trusted consultant to multi-channel brands, focusing on growing direct-to-consumer (DTC) ecommerce, Amazon, and other marketplace channels without disrupting existing sales channels. The addition of Yeoman Technology Group represents MTP’s tenth brand acquisition since its founding and strengthens the agency group’s growing roster of specialized agencies. Read more about the transaction.
Nutter’s Corporate Department represents domestic and international corporations, publicly traded and privately-held companies, private equity firms, nonprofit institutions, and family-owned businesses in a wide variety of domestic and cross-border transactions. The firm’s attorneys advise on significant transactions in every major industry sector, including technology, life sciences, banking, professional services, real estate, energy, medical devices, health care, and manufacturing. Nutter’s corporate practice handles the full range of M&A and private equity transactions, including representing buyers and sellers in auctions processes, mergers, asset sales, stock purchases, leveraged buyouts, roll-ups, joint ventures, PIPEs, going private transactions, tender offers, and proxy contests.
About Nutter
Nutter is a Boston-based law firm that provides legal counsel to industry-leading companies, entrepreneurs, institutions, and foundations, across the country and the world. The firm’s corporate, intellectual property, litigation, real estate, employment, tax, and private client practices are national in scope. For more information, please visit www.nutter.com and follow the firm on LinkedIn.
