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Nutter Represents Invoke Solutions, Inc. in its Acquisition by MarketCast LLC

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Nutter served as legal counsel to Invoke Solutions, Inc., a research and content testing platform that serves many of the world's top video streaming services and broadcasters, in connection with its acquisition by MarketCast LLC. The Nutter team included Shannon Zollo, Josh Gray, Meghan Kelly, and AJ Santaniello on corporate matters; Tracy Vitols on employee benefits matters; Natalie Cappellazzo on labor and employment matters; and Pat Concannon on intellectual property matters.

The acquisition of Invoke Solutions, Inc. is transformative for MarketCast and the media and entertainment research segments it serves. MarketCast screens and tests more than 3,000 movie, streaming series, and TV ads annually with millions of fans around the globe. Invoke moves entertainment content research beyond physical screenings, allowing hundreds of audience members to participate in concept and episodic online screenings together in real-time while providing advanced analytics faster. Read more about the transaction.

Nutter’s Corporate and Transactions Department represents domestic and international corporations, publicly traded and privately-held companies, private equity firms, nonprofit institutions, and family-owned businesses in a wide variety of domestic and cross-border transactions. The firm’s attorneys advise on significant transactions in every major industry sector, including manufacturing, high technology, life sciences, banking, professional services, real estate, energy, medical devices, and health care. Nutter’s corporate law practice handles the full range of M&A and private equity transactions, including representing buyers and sellers in auctions and bid processes, mergers, asset sales, stock purchases, leveraged buyouts, roll-ups, joint ventures, PIPEs, going private transactions, exchanges of securities, friendly and hostile tender offers, and proxy contests.

About Nutter
Nutter is a Boston-based law firm that provides legal counsel to industry-leading companies, early stage entrepreneurs, institutions, foundations, and families, across the country and around the world. The firm’s business and finance, intellectual property, litigation, real estate and land use, labor and employment, tax, and trusts and estates practices are national in scope. The firm was co-founded in 1879 by former U.S. Supreme Court Justice Louis D. Brandeis, before his appointment to the Court. For more information, please visit and follow the firm on LinkedIn.

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