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The American Lawyer Features Nutter’s New Brand

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Nutter’s new brand, which reflects both the legacy of the firm as well as its vision for the future, was highlighted in a story by The American Lawyer on June 28. The article, ‘‘’Goodwin,’ ‘Nutter’ Join Rebranding Bandwagon,” analyzed how Nutter’s new tagline, uncommon law, captures the firm’s essence as well as the merits of shortening the firm’s name. The article quoted a legal marketing consultant on how Nutter is in a unique position regarding its moniker: “Which Nutter is it? There’s only one.”

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