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Time.com quotes Rory Pheiffer in “Where a Budweiser Isn’t Allowed to Be a Budweiser”

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01.27.2014

Rory P. Pheiffer, an associate in the firm’s Intellectual Property Department, was quoted in “Where a Budweiser Isn’t Allowed to Be a Budweiser” on Time.com on January 27. The article discusses the running battle between the world’s largest brewer, Anheuser-Busch InBev, against Budejovicky Budvar over the name Budweiser. The article notes that while there are exceptions, in much of Europe Budejovicky Budvar has the rights to the name Budweiser, forcing Anheuser-Busch InBev to use the name Bud.

The reverse is true in much of the rest of the world where in the United States and Canada the Czech beer is sold as Czechvar. This is a result of a country by country trademark dispute that has seen hundreds of legal cases in the last decade. “You have to do it in every single country,” says Rory Pheiffer, a Boston-based intellectual property lawyer who works with brewing clients for the firm Nutter McClennen & Fish. “They don’t want to let up their rights in any of these countries in case it is the next big market.”

To view the article, click here.

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