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Nutter Launches New Brand to Define High Value Experience in Legal Services

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06.15.2016

Nutter, a Boston-based law firm, has unveiled the firm’s new brand and logo. The rebranding reflects both the legacy of the firm as well as its vision for the future. The logo typography is strong, modern, and forward-leaning. The tagline, uncommon law, captures the essence of Nutter’s brand: grounded in excellence and combining a client-centric, values-based approach with a way of thinking and collaborating that are Nutter’s hallmarks.

“Our brand is an authentic reflection of the approach we have always taken to helping clients accomplish their goals. We are pleased that the articulation of the brand promise and the logo have a modern look and feel, but the brand promise itself has very deep roots, going back to the firm’s founding over a century ago by Louis Brandeis and Samuel Warren,” said Deborah J. Manus, Nutter Managing Partner.

Michelle Basil, corporate partner and chair of the firm’s Practice Development Committee and Life Sciences practice, said, “Nutter’s strategic rebranding process uncovered valuable insights about the firm that are shared by our attorneys and our global, national, and regional clients. Notably, there’s a strong sense that Nutter partners practice law differently – with a high level of excellence, yes, but as important with a collaborative, practical approach and a true dedication to making a difference for our clients – in a marketplace where this type of commitment has become increasingly uncommon.”

Nutter’s new brand is the result of a year-long brand development process. The rebranding encompassed extensive market research and in-depth internal analysis, including the client experience and the firm’s standards of excellence. Nutter partnered with KHJ Brand Activation on the brand development.

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About Nutter
Nutter is a top-tier, Boston-based law firm that provides legal counsel to industry-leading companies, early stage entrepreneurs, institutions, foundations, and families, across the country and around the world. The firm’s lawyers are known for their client-centric approach and extensive experience in business and finance, intellectual property, litigation, real estate and land use, labor and employment, tax, and trusts and estates. Co-founded in 1879 by Louis D. Brandeis, who later became a renowned justice of the U.S. Supreme Court, Nutter is dedicated to helping companies prosper in today’s fast-paced business environment. For more information, please visit www.nutter.com.

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